Pay Per Click Advertising Management
Drive highly targeted traffic. Increase your return on ad spend.
We can handle everything for you including: Competitor & Keyword Research, Ad Copy Writing, A/B Testing, Ongoing Optimization & Easy to Read Reports.
Google Ads (formerly AdWords)
Search Ads
We'll sculpt your ad traffic using optimized campaign and ad group structures, better keyword matching and targeting, bid automation (where needed) and negative keywords.
Measuring performance, A/B testing, and optimized landing pages are all keys to success.
Shopping Ads
Ensuring your products appear for the right search terms depends on a well planned structure and bid strategy for your Google Shopping campaigns.
We'll monitor and adjust based on what users find most compelling.
Remarketing
We build segmented website visitor lists and/or affinity groups to display ads to the right audiences at the right times.
We appeal to users depending on where they are in their buying journey.
Microsoft Advertising
(formerly Bing Ads)
Another channel for pay per click ads is Microsoft Advertising.
There is substantially lower search traffic volume on Bing compared with Google. But because of this, it is often overlooked, and is less competitive.
This channel can consistently drive results with lower average costs per click.
We’ll import your existing campaign structure from Google Ads, or create new campaigns. We’ll focus on optimizing for negative keywords, dynamic text insertion, and bid automation to produce the best results.
High Converting Landing Pages
An optimized user experience and design is crucial to convert paid search visitors into paying customers. That’s why landing page conversion rate optimization plays a central role.
We provide A/B testing so page changes can be statistically proven to increase high-value conversions, and improve return on ad spend.
We personalize landing page experiences for each user based on their demographics and/or the search terms that brought them to your site.
The Process
Tell Us About Your Business
Client introductions and questionnaire. We use this chance to learn about your business and your target customers.
Define Goals
We work with you to set goals and expectations. We’ll also need access to or assist setting up accounts.
Current Campaign Audit
We’ll dig into any existing campaigns and take away what we can from them. If this is for a new ad campaign we’ll move right on.
Create a Winning Plan
We will focus on driving ROI and structure your campaigns in a way that will give us the best outcomes.
Launch & Analyze
You will review ad copy and/or creative and we’ll release your campaigns and begin the ongoing process of optimization.
How much does it all cost?
- Get started for as little as $500/month
- We can recommend a starting ad budget range. Just ask for a PPC quick quote!
- We will tailor a proposal that meets your advertising needs.
Request a Quote
We love helping our clients win with effective search engine marketing. We will produce a custom tailored proposal to help you:
- Increase conversions, quality & rates
- Lower cost per conversion
- Outperform your competition