Pay Per Click Advertising Management

Drive highly targeted traffic. Increase your return on ad spend.

We can handle everything for you including: Competitor & Keyword Research, Ad Copy Writing, A/B Testing, Ongoing Optimization & Easy to Read Reports.

Google Ads (formerly AdWords)

Search Ads

We'll sculpt your ad traffic using optimized campaign and ad group structures, better keyword matching and targeting, bid automation (where needed) and negative keywords.

Measuring performance, A/B testing, and optimized landing pages are all keys to success.

Shopping Ads

Ensuring your products appear for the right search terms depends on a well planned structure and bid strategy for your Google Shopping campaigns.

We'll monitor and adjust based on what users find most compelling.

Remarketing

We build segmented website visitor lists and/or affinity groups to display ads to the right audiences at the right times.

We appeal to users depending on where they are in their buying journey.

Microsoft Advertising
(formerly Bing Ads)

Another channel for pay per click ads is Microsoft Advertising.

There is substantially lower search traffic volume on Bing compared with Google. But because of this, it is often overlooked, and is less competitive.

This channel can consistently drive results with lower average costs per click.

We’ll import your existing campaign structure from Google Ads, or create new campaigns. We’ll focus on optimizing for negative keywords, dynamic text insertion, and bid automation to produce the best results.

High Converting Landing Pages

An optimized user experience and design is crucial to convert paid search visitors into paying customers. That’s why landing page conversion rate optimization plays a central role.

We provide A/B testing so page changes can be statistically proven to increase high-value conversions, and improve return on ad spend.

We personalize landing page experiences for each user based on their demographics and/or the search terms that brought them to your site.

The Process

Step One

Tell Us About Your Business

Client introductions and questionnaire. We use this chance to learn about your business and your target customers.

Step One

Step Two

Define Goals

We work with you to set goals and expectations. We’ll also need access to or assist setting up accounts.

Step Two

Step Three

Current Campaign Audit

We’ll dig into any existing campaigns and take away what we can from them. If this is for a new ad campaign we’ll move right on.

Step Three

Step Four

Create a Winning Plan

We will focus on driving ROI and structure your campaigns in a way that will give us the best outcomes.

Step Four

Step Five

Launch & Analyze

You will review ad copy and/or creative and we’ll release your campaigns and begin the ongoing process of optimization.