Pay Per Click Advertising Management
Drive extremely targeted traffic. Increase your return on ad spend.
We can handle everything for you including: Competitor & Keyword Research, Ad Copy Writing, A/B Testing, Ongoing Optimization & Easy to Read Reports.
Google Ads (formerly AdWords)
Search Campaigns
We'll sculpt your ad traffic using optimized campaign and ad group structures, better keyword matching and targeting, bid automation (where needed) and negative keywords.
Measuring performance, A/B testing, and optimized landing pages are all keys to success.
Shopping
Ensuring your products appear for the right search terms depends on a well planned structure and bid strategy for your Google Shopping campaigns.
We'll monitor and adjust based on what users find most compelling.
Remarketing
We build segmented website visitor lists and/or affinity groups to display ads to the right audiences at the right times.
We appeal to users depending on where they are in their buying journey.
Highest Possible Converting Landing Pages
An optimized user experience and design is crucial to convert paid search visitors into paying customers. That’s why we are laser focused on landing page optimization.
We can personalize your landing page experiences based on the individual visitor, ad copy or search terms used.
We also provide multivariate and A/B testing to allow the best ideas to win and decrease costs per action through higher conversion rates.
Microsoft Advertising
(formerly Bing Ads)
Another channel for pay per click ads is Microsoft Advertising.
There is substantially lower volume from the Bing search engine, but this channel can consistently drive solid results with lower average cost per click and conversion.
Who doesn’t like lower costs?
We’ll import your existing campaign structure from Google Ads, or create new campaigns. We’ll focus on optimizing for negative keywords, dynamic text insertion, and bid automation to produce the best results.
The Process
Tell Us About Your Business
Client introductions and questionnaire. We use this chance to learn about your business and your target customers.
Define Goals
We work with you to set goals and expectations. We’ll also need access to or assist setting up accounts.
Current Campaign Audit
We’ll dig into any existing campaigns and take away what we can from them. If this is for a new ad campaign we’ll move right on.
Create a Winning Plan
We will focus on driving ROI and structure your campaigns in a way that will give us the best outcomes.
Launch & Analyze
You will review ad copy and/or creative and we’ll release your campaigns and begin the ongoing process of optimization.
How much does it all cost?
- Get started for as little as $500/month.
- For recommended ad budget range, ask us for a PPC quick quote
- We will tailor a proposal that meets your advertising needs.
Request a Quote
We love helping our clients win. We will produce a custom tailored proposal to help you:
- Increase conversions, quality & rates
- Lower cost per conversion
- Outperform your competition