Having the ability to watch your users as they browse and interact with your site can be a game changer for user experience (UX) and conversion rate optimization. Microsoft Clarity offers a (free) way to “record” visitor sessions, and heatmaps.
Things that may seem obvious to you, may be barriers for your users. This tool can be set up quickly, and you’ll have actionable data in minutes.
There are several great paid behavior analytics alternatives to Microsoft Clarity with more robust feature sets. But, it’s tough to beat free.