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Microsoft Advertising (Formerly Bing Ads)

Microsoft Advertising icon

Microsoft Advertising includes Bing, Yahoo and AOL. Target people by the keywords they search for, and drill down by location. It uses a similar bidding and ad auction model as Google Ads. The price you pay per click tends to be slightly lower across the board when compared with Google Ads, but the impressions you can receive are lower. It is often overlooked, but should be considered in many cases.